About Hero Pet Brands

Meet the Pet Care Experts

For more than 30 years, the Hero Pet Brands family has helped pet parents be heroes to their pets. From grooming and nutrition to waste pickup and cleanup, we remove the challenges and stress for you and your furry companions. We are determined to create new solutions and improve our proprietary formulas. Our dedication to industry-leading science means innovative and safe products that are good for your pet, your home, and our planet.

The Hero Pet Brands family has built a strong following of fans who are drawn to our simple, yet highly-effective solutions. Nothing makes us happier than to hear from those who use our products, finding them helpful and convenient.

Empowering You

We realize that your pet has an important place in your life and family. For some, your pet is your life and only top of the line will do. Maybe your pet is older or has a health condition and it’s incredibly important that you be choosy about what goes in and on your pet. Or perhaps while you love having your pet around, you just want to keep it simple.

We at Hero Pet Brands believe that having a pet is a joy that everyone should experience. Our brand family serves pet parents of all kinds. Whether you are a discerning, convenience-driven, cost-conscious, trendsetting, or conscientious pet parent, you’ll find an ever-growing collection of pet products that ease the day-to-day necessities of a responsible pet owner… and help enhance your joy of life with your furry friend. Whether you need dietary supplements, shampoo, bags, leashes, stain removal, diapers or flea and tick solutions, the Hero Pet Brands family of products makes it easy to be a good pet parent:

Internal and external pet health matters. For pet parents who research the best products and are selective about what they put in and on their furry family members, Vet’s Best is a veterinarian-recommended brand that is committed to using safe, naturally-derived ingredients.

Pets can be pretty messy sometimes. For pet parents who care about the health of their family and the appearance of a clean home while maintaining a busy lifestyle, Simple Solution provides effective, time-saving products.

Pet waste pickup is a necessity. For responsible pet parents who make it a habit to enjoy the freedom of the outdoors, Bags on Board provides strong, reliable, environmentally-friendly solutions that make the job a lot less yucky.

Pet care products should work without breaking the bank. For savvy pet parents who look to buy effective pet products at a reasonable price, OUT! pet care products provide affordable, yet safe, pet care products that quickly get the job done.

Natural Care

You love your pets, and given the choice you would choose safe, effective products that rely on proven, plant-based ingredients rather than harsh chemicals. Natural Care is there for you.

Buffalo Range

We developed our all natural buffalo treats with your dog’s health and happiness in mind. From the honest and transparent packaging to high quality, wholesome ingredients, we go to great lengths to bring you a new kind of rawhide that you can feel good about giving your dog.

Our Story

1979
1988
1991
1995
2005
2006
2008
2010
2018

1979

Bramton began operating under NCH.

1988

Bramton was one of the first brands to partner with Petsmart. Expanded to the UK.
Petsmart

1991

Developed the Simple Solution Brand name.
Simple Solution

1995

Introduced Simple Solution Puppy Training Pads.
Simple Solution Puppy Training Pads

2005

Moved to the new manufacturing facility and offices.
new manufacturing facility and office

2006

Acquired Bags on Board to expand into waste pick up.
Bags On Board

2008

Launched into supplements with the acquisition of Natural Care and Veterinarian’s Best.
Natural Care and Veterinarian's Best

2010

Became Retail Products Group.
NCH Retail Products Group

2018

Rebranding into Hero Pet Brands.
Hero Pet Brands